About the 21 in ’21 Endorsement Process

It’s endorsement time!

We are writing to share important information about the 21 in ’21 endorsement process which begins today, July 15!

What’s the endorsement process and timeline?

If you are a womxn-identifying candidate running for NYC Council, we invite you to apply for endorsement.

Step 1: Apply for endorsement (July 15 through July 22)

This application, along with any other requested information, must be received no later than July 22. To qualify for endorsement, we require candidates to:

  • Have registered as a candidate with the Board of Elections
  • Showcase an active campaign website and social media channels
  • Commit to our values of gender equity as reflected in your campaign staff, civil discourse and an inclusive, transformative form of government
  • Showcase markers for campaign viability such as matching funds requirement in the July 11th filing deadline or a plan to meet matching requirements.
  • Be an active member of 21 in ’21 and attend at least 2 membership meetings in 2020

Step 2: Board of Directors’ screening interviews (August 3 through August 31)

Upon submission of your application, we will reach out to you to schedule your virtual interview with our Board of Directors. These meetings are mandatory to be considered for endorsement. All interviews must be completed no later than August 31. Failure to attend the virtual interview may negatively impact your endorsement, as rescheduling may not be possible.

Step 3: Membership and Board of Directors’ vote (by September 14)

The Board of Directors will review interview results as well as the applications, and make a recommendation for our top candidate within each active district. The results and rationale of this vote will be summarized for and shared with our membership who will screen the candidates and then finalize the endorsement using Ranked Choice Voting.

Step 4: Endorsement results (by September 17)

Endorsements will be evaluated by the following metrics:

  • Quality of Interview
  • Evaluation of Support/Endorsements
  • Campaign Viability (Financial Health)

What about Ranked Choice Voting? Will you be endorsing multiple candidates in each district?

Ranked Choice Voting benefits womxn running for office, and we are excited that women candidates in NYC will benefit from RCV in 2021. We will continue to educate our membership and communities about how to prioritize voting for womxn on a RCV ballot. We will produce and publish a Recommended Ballot for each district based upon the membership’s Ranked Choice Vote (see Step 3 above).

Who do I contact if I have questions about the 21 in ’21 endorsement process?

For all inquiries directly related to the endorsement process, please email endorsements@21in21.org

What are the benefits of a 21 in ’21 endorsement?

21 in ’21 has been a recognized leader in the fight for gender parity on NYC’s City Council since 2017. While we are doing ranked endorsements, our organizational resources will benefit the #1 (top) candidate in each district. A 21 in ’21 endorsement is an active endorsement, meaning:

  • We will pair our top candidates with former female City Council members who can serve as invaluable mentors.
  • We will provide open “office hours” with former and current female City Council members to answer questions and connect with.
  • We have a tech-savvy and rapidly growing membership base who are eager to volunteer and support our top endorsed candidates, no matter the constraints of in-person campaigning in the coming election. From petitioning to text banking, we will actively develop opportunities to engage our membership to best support our top endorsed candidates.
  • We will provide our logo and endorsement announcement graphics to our top endorsed candidates in each district.
  • We will amplify our endorsed candidates through press releases, email blasts, social media posts, and dedicated exposure on our soon-to-launch website.
  • We will be your biggest fan, ready to help support, amplify and motivate endorsed candidates each step of the way, and will continue our commitment to providing high-quality training and networking opportunities!

21 in ’21 aims to elect at least 21 women to the NYC Council by 2021, through fundraising support, political training, issue education and access to networks.