About the 21 in ’21 Endorsement Process

It’s endorsement time!

What’s the endorsement process and timeline?

Step 1: Apply for endorsement (July 15 through July 22)

  • Identify as a womxn
  • Have registered as a candidate with the Board of Elections
  • Showcase an active campaign website and social media channels
  • Commit to our values of gender equity as reflected in your campaign staff, civil discourse and an inclusive, transformative form of government
  • Showcase markers for campaign viability such as matching funds requirement in the July 11th filing deadline or a plan to meet matching requirements.
  • Be an active member of 21 in ’21 and attend at least 2 membership meetings in 2020

Step 2: Board of Directors’ screening interviews (August 3 through August 31)

Step 3: Membership and Board of Directors’ vote (by September 14)

Step 4: Endorsement results (by September 17)

  • Quality of Application
  • Quality of Interview
  • Evaluation of Support/Endorsements
  • Campaign Viability (Financial Health)

What about Ranked Choice Voting? Will you be endorsing multiple candidates in each district?

Who do I contact if I have questions about the 21 in ’21 endorsement process?

What are the benefits of a 21 in ’21 endorsement?

  • We have a strong network of elected officials, community leaders, membership, and sister organizations that will understand that our endorsed candidates are passionate and viable candidates in the race.
  • We will pair our top candidates with former female City Council members who can serve as invaluable mentors.
  • We will provide open “office hours” with former and current female City Council members to answer questions and connect with.
  • We have a tech-savvy and rapidly growing membership base who are eager to volunteer and support our top endorsed candidates, no matter the constraints of in-person campaigning in the coming election. From petitioning to text banking, we will actively develop opportunities to engage our membership to best support our top endorsed candidates.
  • We will provide our logo and endorsement announcement graphics to our top endorsed candidates in each district.
  • We will amplify our endorsed candidates through press releases, email blasts, social media posts, and dedicated exposure on our soon-to-launch website.
  • We will be your biggest fan, ready to help support, amplify and motivate endorsed candidates each step of the way, and will continue our commitment to providing high-quality training and networking opportunities!



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
21 in '21

21 in ’21 aims to elect at least 21 women to the NYC Council by 2021, through fundraising support, political training, issue education and access to networks.